Knowing whether your Google Ads are working comes down to tracking the right metrics, measuring performance against your goals, and analyzing how users interact with your ads. Google provides a powerful dashboard full of data, but success is not about just impressions or clicks. What matters most is whether those clicks turn into leads, sales, or valuable actions on your website.

To understand if your campaigns are working, you need to look at both performance data and business results. At BluMango, we help clients focus on the metrics that really matter and turn ad data into clear, strategic insight.

Start by Defining Clear Goals

Before you evaluate your Google Ads performance, ask yourself: what do I want to achieve?

Common goals include:

• Getting more leads (form submissions, phone calls)
• Selling more products (e-commerce sales)
• Increasing website traffic (visits to key pages)
• Building brand awareness (impressions and reach)
• Encouraging specific actions (sign-ups, downloads)

Each of these goals has different success indicators. A campaign that drives 10,000 clicks is not successful if none of those visitors take action. Likewise, a campaign with fewer clicks but high conversions can be extremely valuable.

Key Metrics to Track in Google Ads

To know if your campaigns are performing, monitor these key performance indicators (KPIs):

1. Click-Through Rate (CTR)
CTR shows how many people clicked your ad after seeing it. A high CTR means your ad is relevant and engaging.

• Good benchmark: 3% or higher for Search campaigns
• Lower CTRs may still be acceptable for Display or Video ads

2. Conversion Rate
This tells you how many people completed a desired action (like a form submission or purchase) after clicking your ad.

• Strong campaigns typically have conversion rates between 5% and 15%
• Low conversion rates might indicate landing page issues or poor targeting

3. Cost Per Click (CPC)
CPC shows how much you are paying for each click. If CPC is high but conversions are low, you might be targeting the wrong audience or using expensive keywords.

4. Cost Per Conversion (CPA)
This tells you how much each lead or sale costs. Compare this to the average value of a customer to determine if your campaign is profitable.

5. Return on Ad Spend (ROAS)
For e-commerce or measurable sales, ROAS shows how much revenue you earn for each euro you spend.

• Example: €500 in ad spend generates €2,000 in sales = 4x ROAS
• Your goal should be to increase ROAS over time through better targeting and optimization

6. Quality Score
This is Google’s rating (from 1 to 10) of your keywords, ads, and landing pages. Higher scores lead to better ad placement and lower costs.

Use Google Analytics and Conversion Tracking

To get a full picture, connect your Google Ads account with Google Analytics and set up conversion tracking. This lets you see what users do after they click—how long they stay, what pages they visit, and whether they complete key actions.

Use this data to:

• Track form submissions, calls, or purchases
• Identify which keywords drive real results
• Improve your landing pages and user experience
• Discover what times, devices, or locations perform best

At BluMango, we set up custom dashboards and tracking tools so our clients can see exactly what their ad spend is delivering.

Ask These Questions When Reviewing Performance

When reviewing your Google Ads reports, go beyond the surface. Ask:

• Am I getting the right kind of traffic?
• Are users staying on the site or bouncing?
• Are leads or purchases increasing?
• Is my cost per result within a healthy range?
• Are there underperforming keywords or ads I can pause or improve?

By reviewing these questions monthly—or even weekly—you can spot trends and make informed decisions.

Signs That Your Ads Are Working

If your Google Ads are working well, you will notice:

• A steady increase in quality traffic to your website
• More leads, calls, or sales over time
• A good balance between cost and return
• High relevance between your keywords, ad copy, and landing pages
• Positive Quality Scores and growing impression share

The most reliable sign of success is simple: your business is growing and you know Google Ads is contributing.

How BluMango Ensures Your Ads Perform

At BluMango, we go beyond basic setup. We continuously monitor, test, and refine your campaigns to ensure performance stays strong and ROI keeps improving.

Our team provides:

• Monthly performance reports with clear insights
• Strategic reviews to align your ad goals with your business goals
• Transparent tracking setup with real conversion data
• Recommendations for keyword updates, budget shifts, or creative improvements

We believe that every click should bring you closer to a real result and we build your campaigns around that principle.