A professional video production company can create a wide variety of videos tailored to different business goals, industries, and audiences. From short social media clips to full-scale brand documentaries, the possibilities are broad. The right type of video depends on what you want to achieve—whether it’s building trust, increasing visibility, educating customers, or driving sales.

Understanding the types of videos available can help you choose the right format and style to support your marketing strategy or internal communications.

1. Brand Videos

A brand video tells the story of your company. It introduces your mission, values, culture, and what sets you apart. These videos often appear on the homepage of your website or in company presentations.

Brand videos are ideal for:

• Showcasing company personality
• Building emotional connection with your audience
• Communicating your brand’s core purpose

They are typically 1–3 minutes long and combine interviews, b-roll, music, and voiceover.

2. Product Demos and Explainer Videos

These videos focus on showing how a product works, what features it includes, or how it solves a specific problem. They can be live-action, animated, or a mix of both.

Explainer videos are perfect for:

• Startups launching a new tool or service
• SaaS companies needing to simplify their product
• E-commerce brands highlighting product use

These videos help reduce confusion, improve conversion rates, and support onboarding.

3. Testimonial and Case Study Videos

Nothing builds credibility like hearing directly from satisfied customers. Testimonial videos capture real clients sharing their experience, while case study videos dive deeper into how your product or service created results.

These videos are effective for:

• Social proof on your website or landing pages
• B2B marketing and sales enablement
• Building trust with high-intent leads

A strong testimonial video combines interview footage with relevant visuals and context.

4. Social Media and Short-Form Videos

Short-form videos are designed to be eye-catching, mobile-friendly, and easy to share. They are typically under 60 seconds and optimized for platforms like Instagram, TikTok, Facebook, or LinkedIn.

These videos are best for:

• Announcements or promotions
• Tips or quick insights
• Behind-the-scenes content
• Reels and stories

Social videos help keep your brand visible and relevant in fast-moving feeds.

5. Event Coverage and Recap Videos

If you’re hosting or attending an event, conference, or internal company gathering, a recap video helps capture the highlights and extend the impact beyond the day itself.

Event videos are useful for:

• Sharing moments on social media
• Creating promotional assets for future events
• Documenting talks, keynotes, or networking sessions

They can also include interviews with attendees or speakers to add value.

6. Training and Internal Communication Videos

Many production companies also create videos that are not meant for the public but are critical to company operations. These can include training modules, onboarding videos, or leadership messages.

Internal videos help:

• Reduce time spent on repetitive training
• Keep remote teams informed and aligned
• Deliver consistent onboarding experiences

Clear, professional training content supports employee performance and satisfaction.

7. Commercials and Advertising Spots

For businesses running ad campaigns on YouTube, television, or paid social, a production company can create full advertising spots. These are short, compelling videos designed to grab attention and drive a specific call to action.

Commercials are used for:

• Product launches or seasonal promotions
• Brand awareness campaigns
• Retargeting high-intent audiences

High-quality production ensures your message stands out in competitive ad spaces.