Your starting budget depends on your goals, industry, and competition level

BluMango helps you set a realistic Google Ads budget based on your business objectives, target audience, and market conditions. There is no one-size-fits-all answer, but we always begin by aligning your budget with expected results. You stay in control of your ad spend while we make sure every euro is used strategically.

We work with both smaller businesses and growing brands, helping each client get the best possible return on investment from their available budget.

How BluMango helps define the right starting budget:

• Minimum Suggested Budget: Most campaigns perform best when starting with a minimum of €500 to €1,000 per month. This allows for enough data collection and testing to build performance.
• Industry and Keyword Competition: In competitive markets like legal, finance, or tech, cost per click can be higher. We assess the average CPC in your industry and recommend a budget that gives your ads enough reach.
• Goal-Driven Budget Planning: We start with your conversion goals and work backwards. If your goal is 50 leads per month and the cost per lead is €20, we help you set a budget that supports this outcome.
• Test and Scale Approach: We begin with a test phase to learn what works, then scale your budget as results improve. You never spend more than needed to get meaningful performance.
• Campaign Types Matter: Search ads typically require less budget than YouTube or Performance Max campaigns. We advise you on the right campaign mix to fit your objectives and resources.
• Daily and Monthly Controls: Your ad spend is controlled by daily limits. You never overspend or lose visibility into how the budget is allocated.

BluMango ensures that your Google Ads investment is sized correctly, tracked closely, and adjusted intelligently to deliver real business value.