The time it takes to build and launch a website depends on the size, complexity, and goals of your project. A basic website for a local business may be ready in just a few weeks, while a custom-designed, feature-rich platform may take several months. Timelines can also vary based on your responsiveness, the agency’s process, and the amount of preparation done in advance.

Average Timelines by Project Type

While every project is different, here are some general estimates:

• Simple brochure website (3–5 pages): 2 to 4 weeks
• Standard business website (6–12 pages): 4 to 8 weeks
• Custom-designed site with SEO & content: 8 to 12 weeks
• Ecommerce website or web application: 3 to 6 months, depending on scope

These estimates assume a clear brief, timely client feedback, and no major revisions along the way.

What Happens in Each Phase

• Discovery & Planning: The first phase includes meetings to understand your goals, target audience, desired functionality, and content needs. The agency may perform research, audits, or strategy sessions. This typically takes 1 to 2 weeks.
• Design Phase: Custom designs are created based on your brand identity. You’ll receive mockups or interactive prototypes for review. Depending on the number of pages and complexity, this can take 1 to 3 weeks.
• Development: Once designs are approved, developers start building your site. This includes coding, CMS setup, animations, responsive layout, and integration of features like contact forms or booking systems. Development usually takes 2 to 5 weeks.
• Content Integration: If the content (text, images, videos) is already prepared, this stage is fast. If not, copywriting and image selection may add time. Many delays occur here if the content is not ready.
• Testing & Review: Before launch, the agency tests the site across devices, browsers, and screen sizes. You’ll review and sign off on all elements. This takes 3 to 5 business days.
• Launch & Post-Launch: The final site is migrated to your live domain. DNS settings, analytics, SEO tools, and backups are configured. After launch, you may also get training or post-launch support.

Factors That Can Speed Up or Delay the Project

Several elements affect the project timeline:

• Client responsiveness: Delays in providing feedback or content often push back launch dates
• Number of revisions: Multiple rounds of changes to design or copy slow down progress
• Decision-making: Projects move faster when one clear contact person is responsible
• Technical complexity: Features like booking systems, multilingual support, or ecommerce can extend the build time
• Scope creep: Adding new requests after the project starts may require extra planning and development time

Working with an experienced agency helps avoid many of these pitfalls and keeps the process on track.

How to Launch on Time

To meet your target launch date:

• Define your goals and scope clearly from the start
• Gather content early in the process
• Approve designs and copy promptly
• Communicate regularly and assign one person as the main point of contact

When both the client and agency are aligned, even complex websites can be completed smoothly and on schedule.